Three TCU Advertising Campaigns students receive first place honors in Heineken competition

Pictured are Nick Timmins, Natalie Clarke, Don Blaustein (Heineken USA president and CEO), Lindsay Moore and Dan Tearno (Heineken USA senior vice president for corporate relations).

Fort Worth, TX

5/5/2008

Three members of the TCU Advertising Campaigns team received first place honors in the Heineken USA/AAF Public Service Advertising Competition and presented their campaign to Heineken executives on April 24.

“The competition was one of the best experiences I’ve had because it offered a real-life opportunity to create an idea and present it to an actual client,” said Nick Timmins, senior advertising/public relations major and one of the members of the winning TCU team.

TCU advertising/public relations majors Nick Timmins, Natalie Clarke and graphic design major Lindsay Moore received $3,000 and the opportunity to pitch their campaign ideas to Heineken USA executives in White Plains, NY this past week. The second-place and third-place campaigns also received cash awards.

For the 2007–2008 competition, students were asked to create a responsibility campaign that included a print, radio and new media idea.

The TCU students’ responsible drinking Heineken campaign, titled “Who Will You Be Tonight?” featured a series of television commercials, radio spots and print ads highlighting typical party guests, and encouraged party hosts not to let their guests get out of hand.

“For the first time ever in TCU's history and in the history in the 10th district, our creative group won the AAF Heineken creative competition for their public service campaign,” said team adviser Mike Wood.

The defending district champion TCU Advertising Campaigns team also placed second out of 16 teams at the District 10 American Advertising Federation (AAF) National Student Advertising Competition (NSAC) in Dallas on April 17.

For more information about the TCU Campaigns team, contact Mike Wood at m.wood@tcu.edu, and to find out more about the Heineken USA/AAF Public Service Advertising Competition, visit www.aaf.org/nsac.