TCU Advertising Campaign

TCU’s institutional advertising is an integrated, strategically planned campaign consisting of a variety of media including print ads; local theater programs; bus signs and billboards; national TV spots; radio ads; movie theater ads; and mall displays. 


The national TV spots were filmed on campus with actual TCU students and faculty. The four 15-second spots were created with the goal of complementing TCU's print and outdoor campaign. They can be seen nationwide during commercial breaks of Horned Frog football games, as well as in select movie theaters and malls. is a microsite that offers a robust online extension of TCU's institutional advertising campaign and gives a true sense of the TCU experience via unique and engaging content. The microsite features TCU's TV spots (as well as a behind-the-scenes video), artwork from the print ads, an opportunity for users to submit their own TCU stories, and videos that further support key messages from the campaign. 


TCU worked with Schaefer Advertising Co. in the development of the campaign creative, Red Productions in the creation of the TV spots, and Ardent Creative in building the microsite.