Schieffer School finishes third nationally in Bateman competition

Fort Worth, TX

5/5/2008

Cowtown Communications, a Schieffer School public relations team, finished third nationally in the 2008 Bateman Competition, the most prestigious national case study competition for public relations students.

Sponsored by the Public Relations Student Society of America (PRSSA) and General Motors Chevrolet, this year’s competition attracted entries from 76 universities.

The top three teams presented their campaigns at the General Motors Headquarters in Detroit, Michigan on May 2. Judges from General Motors and Public Relations Society of America judged the contest, which was won by Loyola University.

Tommy Thomason, director of the Schieffer School of Journalism, said the competition represents another important win for Schieffer School students in national competitions.

“We only re-entered the Bateman competition last year,” Thomason said. “To finish third nationally in your second year of competition is a real testament to the quality of our public relations students in the Schieffer School.

As part of the campaign, Cowtown Communications organized a car safety fair, Safe Kids Buckle Up, held at Stripling Middle School in Fort Worth, Texas, on February 21. The event drew more than 230 parents and students and was covered by local media.

Safe Kids Buckle Up and General Motors sponsored the 2008 Bateman Competition. Dr. Amiso George of the Schieffer School’s Division of Strategic Communication was the team adviser.

The Bateman Competition is a national case study competition established in 1973 to allow PRSSA students the opportunity to use their analytical skills outside of the classroom. For more information, visit www.prssa.org/resources/bateman2008.asp.